Robin is Science Communication Manager at the Medical Research Council Centre for Regenerative Medicine at the University of Edinburgh. Over the past 16 years Robin has worked in academia and the pharmaceutical industry in a number of areas, with one thing in common: the effective communication of science to a wide variety of audiences, from specialists to the lay public. Robin trained as a neuroscientist before following a passion for communicating science. He has been involved in promoting clinical research, public and policy engagement, communications and marketing. Robin has a particular interest in the many different methods of engaging different audiences on their own terms, from interactive events to social media and video content. He lives in the Scottish Borders with a lively young family and two cocker spaniels.